Client Case Studies
Driving aluminium & glass service leads for Majlis Hikma with search ads.
Majlis Hikma (Aluminium Glass Services UAE) offers glass partition, doors, windows, tempered and laminated glass, aluminium works, car parking shades, and fencing solutions across Dubai and the wider UAE. Aidin Digital launched and optimized a Google Search campaign focused on high‑intent aluminium and glass repair/installation keywords in Dubai and Sharjah, with the objective of generating qualified calls and WhatsApp chats for residential and commercial service requests.
About the client
Majlis Hikma (Aluminium Glass Services) is a specialist provider of glass and aluminium services in Dubai, including glass partitions, doors, sliding doors, tempered glass, sensor motor doors, aluminium fences, car parking shades, and maintenance for residential and commercial properties. The brand emphasizes custom fabrication, installation quality, and long‑term performance in demanding UAE weather conditions.
Business focus
- Glass services such as partitions, doors, windows, sliding doors, tempered and laminated glass for homes and offices in Dubai.
- Aluminium services including windows, doors, partitions, car parking shades, and aluminium fences manufactured in the UAE.
- End‑to‑end design, fabrication, and installation support for residential, commercial, and industrial clients.
Why search ads were needed
- Compete in a crowded aluminium and glass services market in Dubai and Sharjah where many local vendors use search ads to capture urgent repairs and installations.
- Reach high‑intent users searching for phrases like “glass repair Dubai”, “aluminum fabrication Dubai”, “window glass repair near me”, and “glass partition Dubai”.
- Turn these searches into direct conversations via WhatsApp chat and phone calls, linked to Majlis Hikma service landing pages.
Challenges we faced
Running a profitable search campaign for aluminium and glass services meant dealing with broad intent, overlapping categories, and a long keyword tail, while maintaining cost efficiency.
Complex keyword landscape
- Users search with varied combinations: “glass repair Dubai”, “broken glass replacement”, “aluminum work Dubai”, “glass & aluminium works near me”, “glass partition Dubai”, and many related terms.
- Some search terms were relevant but low volume or low quality, while others hinted at different services (plumbing, electrical, home decor) and needed to be paused or excluded.
Balancing reach and precision
- The campaign needed enough reach to cover both glass and aluminium services, yet had to stay focused on search terms that produced meaningful calls and WhatsApp enquiries.
- Bid control and match‑type strategy were essential to prevent spend on generic or low‑intent queries such as purely informational searches or non‑service queries.
Campaign strategy
Aidin Digital built a tightly structured search campaign around aluminium and glass services with conversion‑focused responsive search ads, exact/phrase match keywords, and landing pages optimized for quick contact actions.
Location & structure
The campaign “Dubai Sharjah Aluminium Glass Exact” was configured as a Search campaign with “All features”, split into two main ad groups: one for glass‑focused queries and one for aluminium‑focused queries in Dubai and Sharjah.
Glass & aluminium themes
Ad Group 1 targeted glass services (glass replacement company, window glass repair, glass partition, broken glass replacement, glass work near me, glass aluminium works). Ad Group 2 covered aluminium services (aluminum fabrication Dubai, aluminum company Dubai, aluminium works near me, aluminium glass work near me, aluminium window installation).
Conversion‑driven messaging
Responsive search ads promoted “Fast, reliable glass repair service”, “Call Glass Replacement Company”, “Tempered glass works in Dubai”, and “Reliable glass technicians” for glass, plus “Fast Aluminum Installation”, “Trusted Dubai Aluminum Experts”, and “Tap To Call For Free Quote” for aluminium.
Service‑specific URLs
Traffic was routed to URLs such as majlishikma.com/glass-work, majlishikma.com/aluminum-work-in-dubai, majlishikma.com/services, majlishikma.com/contact-us, plus direct WhatsApp deep links for chat and click‑to‑call on phone number website actions.
Search ads allowed Majlis Hikma to appear at the exact moment people in Dubai and Sharjah searched for glass and aluminium repair and installation services.
From broken glass emergencies to new partitions and aluminium doors, the campaign focused on intent, not just impressions.
Optimizations we implemented
Once the campaign was live, Aidin Digital focused on tightening keyword quality, improving ad relevance, and aligning bids with conversions rather than pure clicks.
Prioritized exact and phrase match keywords around “glass repair Dubai”, “aluminum fabrication Dubai”, “glass partition Dubai”, “window glass repair near me”, and “glass & aluminium works near me” to capture stronger intent.
Paused or removed low‑quality or irrelevant terms (e.g., plumbing services, generic electrical services, jobs searches, non‑service queries) to protect budget and improve average CPC efficiency.
Used benefit‑led headlines and descriptions such as “Fast, reliable glass repair service. No hidden fees. Call for free inspection and quote” and “Get expert aluminum work for homes and businesses, with quality and reliable installation”.
Tracked Whatsapp Chat Contact and click‑to‑call events, recording 90 WhatsApp chat conversions and 30 phone number website clicks over the reporting period.
Monitored mobile vs. desktop performance, with a strong emphasis on mobile users who were more likely to call or message directly from search results and landing pages.
Regularly reviewed search term reports to add high‑performing queries as keywords and exclude irrelevant or non‑profitable terms, improving CTR and conversion rate.
Performance and results
The Majlis Hikma search campaign delivered a solid base of high‑intent clicks with measurable lead actions, while building a keyword and search term dataset that can be used for ongoing optimization.
What our client could say
“Aidin Digital helped us appear exactly when people in Dubai and Sharjah search for glass and aluminium services. The search campaign brought us WhatsApp enquiries and calls from customers looking for real work, and gave us clear data on which services and keywords perform best for Majlis Hikma.”
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Majlis Hikma — Aluminium & Glass Services in Dubai
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Aidin Digital Solutions – SEO | Digital Marketing | Branding | Website Development | Performance Campaigns
solutions@aidindigital.com
+971 52 9454609 | +91 7034 759693
If your local services brand (glass & aluminium, maintenance, home improvement, or similar) wants performance campaigns
that focus on 𝗿𝗲𝗮𝗹 𝗲𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗰𝗹𝗶𝗰𝗸𝘀, we’d be happy to help.